Every year, the world of outdoor gear, hunting equipment, tactical tools, and professional cutlery gathers in one place — Nuremberg, Germany. And every year, the same question fills the halls:
What’s next for the industry?
For Ganzo Knife, participating in IWA OutdoorClassics is more than just exhibiting products. It’s about sharing our philosophy, presenting innovation, and strengthening relationships with partners from all over the world.
A Global Stage for Outdoor Innovation
Founded in 1973, IWA OutdoorClassics has grown into one of the most important B2B trade fairs for hunting, shooting sports, outdoor equipment, and knives. The exhibition brings together:
- Global distributors
- Retail buyers
- Industry media
- Product developers
- Professional users
For brands like Ganzo, IWA is not just a showcase — it is a strategic meeting point where trends are born and future collaborations begin.
The Ganzo Booth: Where Function Meets Design
From the first day of the exhibition, our booth becomes a hub of conversations, product demonstrations, and hands-on testing. Visitors don’t just look at Ganzo knives — they:
- Feel the smooth action of our folding mechanisms
- Test the sharpness and balance
- Explore steel options like D2, 440C, 8Cr14
- Compare handle materials and ergonomics
IWA gives us the opportunity to present not only our bestselling folding knives and multitools, but also new upgrades, limited editions, and market-focused developments.
Listening to the Market
One of the most valuable parts of IWA is feedback.
Distributors from Europe, North America, Asia, and the Middle East share real insights about:
- Consumer preferences
- Market pricing trends
- Demand for blade coatings
- Tactical vs. EDC trends
- Sustainability expectations
These conversations directly influence our product development strategy. Many upgrades and new models at Ganzo started as discussions at IWA.
Innovation, Partnerships & Trust
Trade fairs are built on trust — and IWA is where long-term partnerships are strengthened.
Face-to-face meetings allow us to:
- Negotiate new distribution agreements
- Discuss exclusive models for specific regions
- Plan marketing strategies
- Align on logistics and certification requirements
For Ganzo, every handshake at IWA represents future growth.
Beyond Business: Community
IWA is also about community. After exhibition hours, industry professionals gather to exchange ideas, discuss innovations, and share their passion for the outdoors.
These informal conversations often spark creative ideas that later turn into real products.
Looking Forward
Each year, we return from IWA OutdoorClassics inspired. Inspired by new technologies. Inspired by market evolution. Inspired by the global outdoor community.
For Ganzo Knife, IWA is not just a trade show — it is a milestone in our annual journey of innovation and quality improvement.
And we are already looking forward to the next exhibition — with new models, new ideas, and the same commitment to reliable, high-performance tools for outdoor enthusiasts worldwide.
Ganzo Knife — Engineered for Adventure. Presented to the World at IWA.
