Ganzo’s History at the World’s Leading Outdoor Trade Event
Every January, Las Vegas becomes the global meeting point for professionals from the shooting sports, hunting, outdoor, and tactical industries. This is where one of the most important trade exhibitions in the world takes place — SHOT Show.
For Ganzo, SHOT Show is more than just an exhibition. It is a place where our journey, innovations, and long-term partnerships have grown for nearly 15 years.
What Is the SHOT Show?
SHOT Show stands for Shooting, Hunting and Outdoor Trade Show. Organized by the National Shooting Sports Foundation (NSSF), it is the largest trade-only exhibition dedicated to firearms, knives, outdoor equipment, tactical gear, and accessories.
First held in 1979, SHOT Show was created as a professional platform for manufacturers, distributors, retailers, and media representatives to connect, exchange ideas, and present new products. Over the decades, the event has grown into a truly global industry hub.
Since 2010, SHOT Show has been held annually in Las Vegas, offering massive exhibition space and attracting visitors from over 100 countries. The show is not open to the general public — it is exclusively for industry professionals, making it a key place where trends are set and future products are introduced.
Why SHOT Show Matters to the Industry
SHOT Show is where innovation meets real-world demand. Thousands of exhibitors present their latest developments, while buyers and partners explore new technologies and solutions long before they reach store shelves.
In addition to the main exhibition, SHOT Show features educational sessions, networking events, and special programs such as Industry Day at the Range — all designed to strengthen collaboration within the global outdoor and tactical community.
Ganzo and SHOT Show: Nearly 15 Years Together
Ganzo has been proudly participating in SHOT Show for almost 15 years. Throughout this time, the exhibition has played a vital role in our international growth.
Year after year, SHOT Show allows us to:
- Present new knife and multitool models
- Meet distributors and retail partners from around the world
- Receive direct feedback from industry professionals
- Strengthen long-term business relationships
Our continued presence at SHOT Show reflects Ganzo’s commitment to quality, innovation, and open dialogue with the global market.
From SHOT Show Debut to Global Bestseller: The Story of G704
One of the most important milestones in Ganzo’s SHOT Show history is closely connected to one iconic model.
It was at SHOT Show that Ganzo first introduced the G704 folding knife to the international audience.
The knife immediately attracted attention thanks to its practical design, reliable Axis-style locking mechanism, and exceptional price-to-performance ratio. Feedback received during the show helped shape the future of the model and confirmed that Ganzo was moving in the right direction.
Today, the Ganzo G704 is one of our best-selling knives worldwide, trusted by EDC users, outdoor enthusiasts, and professionals alike. Its success is a perfect example of how SHOT Show helps turn strong ideas into long-term bestsellers.
Looking Ahead
As SHOT Show continues to evolve, Ganzo remains proud to be part of this influential event. Each year brings new opportunities to innovate, connect, and grow together with the global outdoor community.
For us, SHOT Show is not just an exhibition — it’s a shared history, lasting partnerships, and a platform where the future of Ganzo knives begins.
